According to a December 7th, 2021 survey by Statista, the rate of homeownership in Singapore has risen to 87.9%. It indicates that the value of real estate is increasing rapidly. However, with such intense interest in real estate comes competition for real estate and property agents. Hence property agents need to think beyond the traditional real estate strategies and incorporate exclusive branding that will land them results. So, what is brand marketing, specifically in terms of real estate marketing, and how can it help?
What Is Branding And Why Property Agents Should Consider It?
Branding is defined by the Cambridge dictionary as the act of giving a company a particular design or symbol to advertise its products or services. However, brand marketing is much more than the visual and aesthetic appeal of a brand. Many real estate agents don’t understand the importance of brand marketing and the long-term and tenfold benefits associated with it. It goes more than giving a real estate company an edge over its competitors. It is vital as it will create a distinctive image and appeal for the company and help create a memorable impression that is sustainable.
Branding is a way to communicate with your consumer market and build connections. Branding, when done right, speaks everything that must be said for the true image of the company and its values. The benefits are numerous and long-lasting. Some of them are as follows
- Brand marketing helps businesses create and maintain an image that truly represents the business and its values.
- It’s an ideal way to create a favorable reputation for a business.
- It plays a significant role in increasing the value of the business.
- It helps sustain the existing consumer base while attracting new consumers – which is vital in real estate.
- It helps in creating trust.
- It helps you capture the market and get a better response to your advertising efforts.
- It attracts the ideal potential client and saves time.
How To Create A Brand And Strengthen It?
1. Decide Your Vision, Mission, And Values
Branding isn’t as easy as is perceived by some nor as hard. It’s a blend of values, vision, mission, rag line, logo, and design that makes the brand marketing aspect unique. So, what’s the first thing to be done when creating a brand? Discovering mission, vision, and values is the first step towards creating a strong brand. Property agents need to incorporate the same branding principles that marketers do to create a brand that truly represents them.
2. Create An Inspiration File
An ideal way to begin is to sit with the team and discuss ideas about the values you’d want to incorporate into your brand. Another way towards brand marketing for property agents is to start gathering inspiration. Compile a file of all the logos, taglines, social media campaigns, colors, and designs that you like. It can help understand the aesthetic, theme, and design that you will want for your brand.
3. Set Smart Goals
It is of utmost importance to be realistic while branding your real estate company. Time is of immense value. Hence, every action should have a set deadline and should be measurable. Great brand marketing doesn’t happen overnight, neither does it happen in years. It happens with measurable and attainable steps taken over time towards a final goal. So, be specific about your goals and set time limits to attain them.
4. Choose The Right Team
A great and talented team can take a subpar idea and turn it into something fantastic. In contrast, a subpar team can have a fantastic idea and do nothing with it. Thus, there can’t be enough emphasis on choosing a team that knows their work, is skillful, and will deliver the results.
5. Stay Consistent With Your Brand Image
The foundation of staying consistent with your brand image lies in doing due diligence and going the extra mile when setting up the brand. Branding must be consistent. Hence, it is vital to be authentic. A great way to stay consistent is through planning the marketing calendar. Additionally, using the right channels returning to pre-established brand guidelines is essential.
How To Keep Up To Date With Branding Trends?
The most important reason to stay up to date with branding trends is to stay ahead of the competition and continue to attract new customers. Staying up to date and informed about new trends can also substantially help brands break the barriers and use new opportunities. Some trends can also allow brands to diversify themselves and attract a newer potential consumer base.
Today’s age of brand marketing is rapidly evolving. Hence, it becomes a must for brands to evolve alongside and keep coming up with fresh, unique, out of the box and creative ideas to inspire and attract consumers. Moreover, knowing the trends is always helpful as it is an opportunity waiting to be utilized.
Furthermore, it is vital to stay true to the brand image and incorporate new ideas to give it a fresher look. Brands can also use trends to drive a shift and change into the consumer’s perception and make it favorable to them. It is even crucial to real estate marketing as property agents often face a hard time attracting and managing a loyal and ever-growing consumer base.
How can Moovaz Help
Real estate marketing is different and unique. It can also be fun with a dash of creativity and the latest trends. Many people look up to property agents when they’re relocating to a new place. Relocation can be a hassle, but not with Moovaz – an international relocation platform company. Whether you’re looking to move across continents or find a new job, Moovaz can be of valuable help.
So, all in all, brand marketing offers value to real estate agents, and it can change the landscape of real estate for the property agents. Branding, when done right, can take you miles ahead of the competition while building image and bringing you nearer to your potential consumer base.
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