Digital transformation is the name of the game when it comes to adapting to the changing times brought about by technology’s propagation in business and society as a whole. Changing customer preferences influenced by technology has also compelled businesses to digitise or risk becoming irrelevant.
Every industry has digitised or is digitising with 70% of bus The transportation industry has seen the likes of Grab, Uber and Gojek have disrupted the way people move from point to point with the help of technology. In the F&B industry, companies like Uber Eats, Foodpanda or Deliveroo have leveraged technology to connect the consumers and food establishment to the benefit of both stakeholders.
Digital Transformation In the Relocation Industry
Despite the global shift to digitisation, the relocation industry is lagging behind in digitising their processes. According to a global mobility report by Santa Fe Relocation, participated by more than 20,000 executives in the relocation industry, 75% of relocation companies are still using traditional methods to manage their relocation processes. However, 63% of executives in the industry expect to see their companies investing in technology within the next 2 years.
Even though the industry is lagging behind, executives are open to digital transformation of their businesses. What can you do to digitally transform your relocation business?
Digitisation Strategies
To help your business to digitally transform itself and adapt to the changing needs of consumers, here are the 4 strategies that you can use!
- Meet customers online
- Offer a unified customer experience
- Digitise your operations
- Provide timely information
Meet Customers Online
More than 80% of customers begin their search for services online. Hence, develop your online presence to reach and engage with customers.
Offer A Unified Customer Experience
Provide your customers with a consistent experience across all the channels they use to engage with your business.
Digitise Your Operations
Look at all your current processes that you have and identify which ones can be digitised.
Provide Timely Information
Customers demand timely information when they make purchase decisions. This means that you will have to look at your customer’s journey and the touchpoints they have with your business and provide the necessary information they need to move along the customer journey to purchase.
Conclusion
Digital Transformation is the future and businesses in the relocation industry need to digitise or risk becoming irrelevant. However these four strategies can help your business to digitise and grow in this digital age.
To learn how we can help your business digitise and reach customers searching for relocation services like yours, click here!
